Google Business Profile (GBP), formerly Google My Business (GMB), is a free tool that helps local businesses to boost their visibility on Google Search Engine Results Pages (SERPs) for relevant local searches. When you optimize your listing on GBP, your business stands out in your locality, attracts the maximum number of customers online, and increases ROI. Thus, you should consider including GBP listings in your digital marketing strategies.
Want to know what makes it so important to claim your business on GBP? Here are the key reasons to do that:
Drive Traffic From Local Searches and Google Maps
As GBP is predominantly visible in local search terms, your business can rank high for relevant terms in your business operation’s locality. Optimizing your business on GBP makes your services more accessible to customers. When customers search for your brand name, the listing gets visible as the first organic search results, to the right of the laptop and mobile screen, and below the online ads.
Once target customers find your business on Google Maps, it speeds up the contact process. A business address properly listed on Google Maps improves your brand visibility and drives more sales. GBP listings seen in Google Maps display vital information about your business that helps customers make quick decisions.
Display in the Local Pack
The local pack includes up to three companies, their profiles, and Google Map locations. The local pack displays vital information about related businesses. As customers see company names, addresses, opening hours, type of business, relevant categories, and reviews, they can make the right choice. As the local pack occupies a massive space on Google Search when searched with relevant terms, you should use this local pack position so your business can capture customer attention.
Displaying first in organic search results won’t be enough if your business and website are not locally optimized depending on the way a local pack works.
Collect Customer Reviews
Reviews are valuable for your business as they help to build trust, enhance brand recognition and drive sales. Reviews displayed in GBP listings boost your brand’s visibility, mainly in Google local search results. Positive reviews always improve your visibility in the SERPs. The more reviews you gather, the more your local SEO improves as customers tend to see positive reviews first when buying products or availing of services from a brand.
Positive reviews also act as brand endorsements. GBP helps you to gather and display customer reviews for free. Customers can leave reviews directly on a GBP listing. Plus, you learn what the customers think about your business and services after checking the reviews. Negative reviews help you to understand customer issues and take action accordingly to offer them satisfactory service. As you take steps to improve your services, customers tend to choose you over your competitors.
GBP listing is crucial for boosting your local search visibility. As you optimize and manage your business profile on GBP, you can reach more customers and drive more sales. Using GBP can save you money yet increase sales significantly. With the help of Fovea Solutions, you can use GBP perfectly to claim your business. Call (647) 370-4652 now.