Any business listing may benefit from a boost in local search engine results pages (SERPs) and gain more credibility in the eyes of potential clients by verifying a Google Business Profile (GBP). Moreover, it gives company owners the ability to edit the profile’s content, analyze insightful metrics, and reply to customer feedback.
GBP offers a succinct and insightful summary of a company that potential consumers will view in search results. A quick and easy approach to improving a company’s online reputation and enabling the potent capabilities of a GBP is to verify the profile.
Why do you need to claim your GBP?
One may manage their company listing that shows on Google Maps and in search results by authenticating a (GBP). This is how Google makes sure that only those connected to the company may change the listing.
Verifying a GBP also improves a company’s Google ranking. The account holder may manage the company’s reputation by responding to reviews and seeing profile metrics. When potential clients come across the listing online, it gives the firm a more credible and professional appearance, which is a great marketing tool.
Verification protects the accuracy of the information on the profile because only the confirmed business owner or representative may modify it.
Advantages of Google Business Profile Verification
Although a Business Profile may be created without being verified, verification gives the account holder access to additional tools, statistics, and integrations that aren’t otherwise accessible.
Consumers are 50% more likely to make a purchase from a firm found through their Google Business Profile profile, and they are 2.7 times more likely to think highly of a company if they have a Google Business Profile listing. Having a Google Business Profile is therefore a crucial marketing tool.
Each business’s local SEO plan must utilize a Google Business Profile. It’s a quick and easy technique to improve a company’s search ranks and make it seem more credible.
According to a survey conducted on the buyer’s journey, 60% of buyers start their internet investigation with a search engine. These internet searches are most likely to begin on Google Maps or the Google homepage. A company listing will rank better in search results with the aid of an optimized GBP, which will make it simpler for potential consumers to locate it.
The power to control business information
A full Google Business Profile gives potential clients all the details they want to locate and get in touch with a firm. Customers are naturally more likely to trust a firm when its website has expert photos, a thorough explanation of the company and its services, opening hours, and contact information.
Before it is claimed and validated, business owners have no influence over their Google Business Profile. This implies that whoever made it—possibly a customer or fan—might have included inaccurate information by accident, leading potential consumers to choose a rival instead.
All Business Profile listings may be easily managed from a single dashboard thanks to the Google Business Profile manager. It is therefore a priceless tool for any company, particularly companies with many locations.
Access to information and tools
Many data and functionalities are unlocked by a verified GBP, which may aid in boosting exposure, customer engagements, and sales. With a GBP, it’s simple to follow up on queries and reviews and get buyer’s journey analytics. Account managers may also access proof-of-performance information for a listing.
A GBP must have reviews, and the ability to display and manage them may help develop confidence with potential consumers. Responding to all reviews, whether favourable or unfavourable, shows consumers (and Google) that the company is engaged and active. Also, active listings are more visible since they appear higher in Google search results.
Recommended practices for confirming a Google Business Profile
* Make sure the contact information on the GBP and the company website match * Check the business website using Google Search Console
* Choose the appropriate business type
* Improve the SEO of your listing
* Maintain Google Business Profile
If you’re looking for ways to enhance your business’s findability online, reach out to Fovea Solutions for assistance. We have the experience and expertise to help your brand rank high on search engines and attract more customers. Contact us today at +1.647.948.9153, or send us an email at firstname.lastname@example.org to find out how we can help you.